1 week left for festival!!
Organised By:- Indian Institute of Management - Ahmedabad(University)
Start Date: 2 October 2010
End Date : 3 October 2010
Eligibility:- Undergrad Level,Grad Level,Postgrad Level,Non-students
Insight is the oldest fair at IIM-A and one of the oldest market research events in the country, with an illustrious history stretching back 22 years.
Over the years, it has become a part of IIMA psyche and an annual event not to be missed. The fair is to be held on 2nd and 3rd October.
The research fair spans the course of a full day on the IIMA lawns. The strength of Insight is its experiential research methodology that is far superior to traditional questionnaire based methods of conducting market research in terms of probing into psychological factors of consumer behaviour. This, it does, through specially designed games in which thousands of people with varied profiles take part.
As consumers are unaware of the market research aspect of the activities, the games are an effective means of bringing out the latent psychological cause of consumer behaviour.
* Certified MR Seminar
* Seminar by MD, Central Bank of India
* Workshop by Nielsen Company Bone of Contention Workshop by Nielsen Company Live! Marketing Strategy for Dare2Compete Onine Quiz Session on Market Research in PSUs.
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